For this year's fundraiser, I had the privilege of collaborating with
Pam Wong, Special Projects Director, and Johnny Thornton, Executive Director.
Because we were staying with the patterns theme I designed a graphics package inspired by comic book superheroes. Utilizing halftone dots, patterns, and comic book colors as design elements.
We implemented a 3 part strategy.
Pam Wong, Special Projects Director, and Johnny Thornton, Executive Director.
Because we were staying with the patterns theme I designed a graphics package inspired by comic book superheroes. Utilizing halftone dots, patterns, and comic book colors as design elements.
We implemented a 3 part strategy.
Phase 1: Awareness
Content for social media informing the Arts Gowanus community of the When, Where, and What of the Gala.
Phase 2: Ticket Sales
Utilizing photos from last year's event, focusing on how much fun the event was/is, and emphasizing that tickets were limited.
Phase 3: The Auction
We created video assets with artists holding their donated pieces. Highlighting the work and encouraging prospective bidders.
We also made graphics for artists to apply to their images and asked them to push them to their respective social media networks thus appealing to their collectors and reaching a wider audience.
We created video assets with artists holding their donated pieces. Highlighting the work and encouraging prospective bidders.
We also made graphics for artists to apply to their images and asked them to push them to their respective social media networks thus appealing to their collectors and reaching a wider audience.
Designed using the Adobe Creative Suite tools.
These pieces were designed to work on Instagram stories and reels, and also in feeds without cutting off
pertinent information.
These pieces were designed to work on Instagram stories and reels, and also in feeds without cutting off
pertinent information.