For the 2024 election cycle, I volunteered with Tech For Campaigns as a graphic designer on Reed Olson for the MN 2A Ads Team. Reed did not win this time around, but he performed better than other Democrats on the ticket.
Using available assets and strategizing with a team of digital marketers I designed Meta-specific ads targeting the various constituents that make up Reed Olson’s district.
Often the funny ads garnered more attention and ad recall.